Marketing is "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." Chartered Institute of Marketing.
Marketing is "satisfying needs and wants through an exchange process" Philip Kotler
"Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer" P.Tailor - www.learnmarketing.net/marketing.htm, visited 7 March 2011
MARKETING
OrganizationMarketingProjectOfficerEvaluation-WA-Aust2007.pdf
Marketing is "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." Chartered Institute of Marketing.
Marketing is "satisfying needs and wants through an exchange process" Philip Kotler
"Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer" P.Tailor - www.learnmarketing.net/marketing.htm, visited 7 March 2011